This session explores the essential steps to develop accurate and actionable customer personas, enabling businesses to better understand and connect with their target audience, resulting in improved marketing strategies and customer experiences.

• Gain a comprehensive understanding of customer persona development, including research techniques and data analysis, to effectively identify and define the key characteristics, needs, and preferences of your target audience.
• Learn how to leverage customer personas to tailor marketing messages, product offerings, and customer interactions, leading to enhanced engagement, conversion rates, and customer satisfaction.
• Discover best practices for updating and refining customer personas over time, ensuring that your strategies remain relevant and aligned with evolving customer behaviors and market trends.