Food Finance Institute

Our mission at the Food Finance Institute is to make sophisticated financial technical assistance available to every growing food, beverage, and value-added farm enterprise.


Directed by Tera Johnson, the Food Finance Institute (FFI) leverages and supports a collaborative network of professionals focused on building and funding profitable businesses in the food, beverage and value-added agriculture sector. We work to make sophisticated financial technical assistance available for every growing food, beverage, and value-added agriculture enterprise.

Services Provided

Economic and Site Development

  • Environmental Compliance
  • Site Location Assistance
  • Economic Forecast
  • Economic Development

Buying or Selling a Business

  • Purchasing or Selling an Existing Business
  • Valuation

Business Planning

  • Business Succession Planning
  • Diversification
  • Business Plan Consulting
  • Feasibility Studies
  • Demographic and Census Data
  • Forming a Business
  • Market Plan Development
  • Market Research

Marketing and Sales

  • E-Commerce/Internet Marketing


  • One-on-One Counseling

Starting a Business

  • Business Research Resources
  • Feasibility Studies
  • Forming a Business
  • Registration, Licenses and Permits
  • Site Location
  • Startup Business Counseling
  • Startup Classes

Technical Assistance

  • Virtual Consulting and Online Services

Training and Education

  • Online Courses and Videos
  • Startup Classes

Accelerators, Incubators, and Hubs

  • Accelerator
  • Incubator

Events and Community Building

  • Pitch Events

Accelerators, Incubators, and Hubs

  • Entrepreneurial Hub
Primary Contact
Shelbie Blank
432 N. Lake Street
Room 431
Madison, WI 53706
(608) 890-0780