Food Finance Institute

Our mission at the Food Finance Institute is to make sophisticated financial technical assistance available to every growing food, beverage, and value-added farm enterprise.


Directed by Tera Johnson, the Food Finance Institute (FFI) leverages and supports a collaborative network of professionals focused on building and funding profitable businesses in the food, beverage and value-added agriculture sector. We work to make sophisticated financial technical assistance available for every growing food, beverage, and value-added agriculture enterprise.

Services Provided

Accelerators, Incubators, and Hubs

  • Incubator
  • Accelerator
  • Entrepreneurial Hub

Business Planning

  • Feasibility Studies
  • Market Research
  • Market Plan Development
  • Forming a Business
  • Diversification
  • Demographic and Census Data
  • Business Plan Consulting
  • Business Succession Planning

Buying or Selling a Business

  • Purchasing or Selling an Existing Business
  • Valuation

Economic and Site Development

  • Environmental Compliance
  • Economic Development
  • Economic Forecast
  • Site Location Assistance

Events and Community Building

  • Pitch Events

Marketing and Sales

  • E-Commerce/Internet Marketing


  • One-on-One Counseling

Starting a Business

  • Startup Classes
  • Startup Business Counseling
  • Business Research Resources
  • Feasibility Studies
  • Forming a Business
  • Registration, Licenses and Permits
  • Site Location

Technical Assistance

  • Virtual Consulting and Online Services

Training and Education

  • Online Courses and Videos
  • Startup Classes
Primary Contact
Shelbie Blank
780 Regent Street, Suite 305
Room 431
Madison, WI 53715