Eagle River Revitalization Program

The Eagle River Main Street Program employs the National Main Street model of Organization, Design Promotion and Economic Vitality to support existing businesses, attract new entrepreneurs, invest in community improvements, and promote special events.


Eagle River has been part of the Wisconsin Main Street Program since 1999 and has received National Accreditation each year by the National Main Street Center.  This achievement means that we as a Main Street organization have followed and completed all the requirements on a national level

  • A healthy, viable business environment is crucial to the economic health and civic pride of the entire community. It retains and creates jobs; provides a stronger tax base; establishes businesses that use public services and provides tax revenues for the community. Revitalizing our community will also preserve the symbols of our community’s unique heritage for future generations.
  • Eagle River’s Main Street district is unique from other programs in that it encompasses not only the downtown, but the entire city limits. This difference will create unique challenges for our community and requires the recruitment of many talented and dedicated volunteers to implement the “Four-Point Approach.” The people who volunteer are diverse, including city officials, professionals, merchants, employees, residents, civic groups, consumers, high school students and retirees.


Services Provided

Economic and Site Development

  • Economic Development
  • Revitalization

Business Planning

  • Business Plan Consulting
  • Business Succession Planning
  • Market Plan Development
  • Market Research

Financial Resources and Assistance

  • Grant Funding

Networking and Associations

  • Small Business/General

Space and Equipment

  • Retail Space

Starting a Business

  • Registration, Licenses and Permits
  • Startup Business Counseling

Events and Community Building

  • Neighborhood Fairs and Festivals
Contact Information
Martha Geiseman
525 Maple
P.O. Box 2302
Eagle River, WI 54521